Editorial Reviews. Review. “Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence. When Crystallizing Public Opinion was written in , it became the first book- length discussion of the scope and function of professional public relations and of . Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne.

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All helped to crystallize public opinion in behalf of both the French and the American Revo- lution. Business transactions now be- came much simpler than they had been when cattle, raw metals, weapons, and a wide variety of other objects were used as media of exchange.

The chief prerequisite of this publicity was the fact that an urban civilization was rising.

Crystallizing Public Opinion

It was written in Fortune regarded as the big year for pro- j; fessional public relations. Most of the illustrative material is opinnion from my personal experience; a few ex- amples from my observation of events.

The activities in which I participated there heightened and sharpened my growing conviction of the potentialities for broad social welfare inherent in public relations activities. Amazon Music Stream millions of songs. Ivory Soap sculpting became popular by this point in time as well in order to get children to crystalliziing regularly. Being the corporate communicator aka the internal public relations personI have a massive undertaking to manage.


I wish I’d done so much sooner.

Full text of “Bernays, Edward L. Crystalizing Public Opinion ( ) (no OCR)”

It asks questions, and if the answer in word or action is not forthcoming or satisfactory, it turns to other sources for information or relief. Is it an acci- dent that makes Boston women prefer brown eggs and New York women white eggs? The American Petroleum Institute stressed the burden of taxes. Defending the role of the public relations counsel crrystallizing a “special pleader”, Bernays writes that the viewpoints which pjblic fosters are not necessarily worse than those he would discourage.

Ivory Soap sculpting became popular by this point in time as well in order to get children to bathe regularly. It was used by State govern- ments in the administration of minimum wage laws, especially in Massachusetts.

In the same way, by War’s end, leaders in other fields saw the profession as a powerful force operating to help advance organizations of all kinds. On the advice of its public relations counsel, instead of merely pro- claiming itself as such a opinoin, it proved its contentions dramatically by making itself an active center for all publid of community mani- festations.

Thus, making him a double nephew to one household biologically speaking. Baker tells what a shock Amer- ican newspaper men gave Old World diplomats because at the Paris conference they “had come, not begging, but demanding. On the one hand, a complex environment of which only small, disconnected portions are available to different persons ; on the other hand, the great and increas- ing importance either of making one’s case acces- sible to pblic public mind or of determining whether that case will impinge favorably or unfavorably upon the public mind — these two conditions, taken together, have resulted inevitably in the public relations counsel.


The story was one which immediately interested the newspapers. Jacques Necker, the French Finance Min- ister, saw that public opinion and public credit were interrelated. At the request of the editors of the Encyclo- paedia Britannica, I wrote an article on the subject for its edition of Ten Eventful Years.

This eliminated the prerequisites for a public opinion capable of being wooed and won by leaders. It was accurate only crystallizlng a designation of good public relations. Highlighting the correct group identity for the purpose at hand is much more effective than trying to change the stance of an individual group. Trade associations began to stage a comeback in dealing with the many public relations problems created by the N.

Among newspapers, 55 chains con- trolled dailies. For example, a hotel wishing to demonstrate its prominence can hold a public celebration with carefully chosen guests — including “a leading banker, a society woman, a prominent lawyer, an crystallizng preacher, and so forth until a cross section of the city’s most telling activities is mirrored in the committee.

Thomas Paine, in his Common Sensebuilt morale for carrying on the war. This book was written a long time ago, and now you can see so much of these evil tactics unfold. In this period business gave only lip service to the public interest concept of public rela- tions brought about by World War I.