numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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MARKETING-MIX STRATEGIES OF BANKS IN POLAND.

The example of the design of materials Authorship Statementon the Submitted Paper. Skip to main content Skip to main navigation menu Skip to site footer. Main page About edition Search the website Instructions for authors Editorial board Contact information. No warranty is given about the accuracy of the copy. Marketing activities of banks implemented since the mid- 90s over time become fully professional. However, remote access to Ban,owy databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.

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Vol 20 No 1 Marketing w teorii i w praktyce.

dLibra Digital Library – Marketing bankowy

One could see a rapid increase in the quantity and markting of banks’ offer as well as an increase of promotional activities professionalism.

Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. There are many different measures for bank marketing activities: Pluta — Olearnik, M.

Wydawnictwo Akademii Ekonomicznej w Poznaniu. The importance of human resources has accelerated the development of internal marketing.

STAFF AS AN ESSENTIAL ELEMENT OF MARKETING-MIX IN BUSINESS SERVICE

Vol 25 No 6 Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing. Vol 29 No 4 We see employees as internal customers. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

Browse By Issue By Author. Its aim is to improve the system of internal communication and responsiveness to the needs of others. It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects.

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This abstract may be abridged.

EBSCOhost | | MARKETING-MIX STRATEGIES OF BANKS IN POLAND.

Abstract This paper presents the role played by staff especially in service companies. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.

It is an important strategic element of any organization. Users should refer to the original published version of the material for the full abstract.

Vol 24 No 5 A properly trained and familiar with the mission and the everyday tasks staff ensures the development grrzegorczyk the organization. Scientific Journal of Polonia University. Scientific Journal of Polonia University20 1 Fees and commissions were of increasing importance for banks. Punkt zwrotny nowoczesnej firmy.

Open Science in Ukraine – site development for scientific journals. Prices were established more frequently on the basis of price competition and demand.

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