Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

Author: Arahn Akinoran
Country: Puerto Rico
Language: English (Spanish)
Genre: Finance
Published (Last): 14 October 2006
Pages: 443
PDF File Size: 7.83 Mb
ePub File Size: 7.2 Mb
ISBN: 656-9-92395-711-7
Downloads: 21806
Price: Free* [*Free Regsitration Required]
Uploader: Gakus

Amazon Web Services Goodreads Shopbop. This “Cited by” count includes citations to the following articles in Scholar.

Email address for updates. Write a customer review.

Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

Im einzelnen handelsmarjeting behandelt: Get to Know Us. Product description About the Author Prof. My profile My library Metrics Alerts. Review This Product No reviews yet – be the first to create one!

Pay what you want: Handelemarketing combined citations are counted only for the first article. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft. New citations to this author.

  MAKALAH BIOGAS DARI KOTORAN SAPI PDF

Journal of Targeting, Measurement and Analysis for Marketing 10 4, The system can’t perform the operation now. Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb.

Lothar Muller-Hagedorn lehrte Betriebswirtschaftslehre, Handel und Distribution an der Universitat handelsmaarketing Koln; gleichzeitig leitete er das dort angesiedelte und weithin bekannte Institut fur Handelsforschung. Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar.

Articles 1—20 Show more. Get my own profile Cited by View all All Since Citations h-index 23 18 iindex 38 International Journal of Research in Marketing 33 1, International Journal of Research in Marketing 31 3nattee, Does this product have an incorrect or missing image? Read more Read less.

UZH – Chair of Marketing – Prof. Dr. Martin Natter

Delivery and Returns see our delivery rates and policies. Information and communication technologies in tourism The following articles are merged in Scholar. Success factors of European hotel web sites. Es stellt die neuesten theoretischen und methodischen Grundlagen fur hanedlsmarketing Handelsmarketing dar.

  IWAKURA MISSION PDF

Kohlhammer Verlag; 5th 5. Share your thoughts with other customers. A activation email has been sent to you. Articles Cited by Co-authors. European Journal of Operational Research 2, Verhoef Professor of Marketing Verified email at rug.

Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf. Email address subscribed successfully. A cross-national investigation into the marketing department’s influence within the firm: Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen.